Bring Your Brand to Life with Made By Live
The exclusive storytelling showcase from Ingenious Gifts, where handmade makers share their products with real buyers through authentic, story-led video.
From script to screen, everything is taken care of to give you a hassle-free promotion.
Made By Live gives handmade sellers the chance to go beyond photos – to show their creativity, passion, and products in action.
Each themed episode is professionally hosted by Ingenious Gifts and shared across YouTube, our website, and social media – giving your products visibility that lasts long after filming ends.
Apply to FeatureWhat It Is, Why It Matters, and How It Helps Handmade Makers Shine.
Bringing handmade stories to life through film and live shopping – helping makers shine and shoppers connect.
What's Included
Promotion Through Our Channels
Your feature is promoted in the Ingenious Gifts newsletter and Made By Magazine – reaching thousands of handmade-loving shoppers every season.
Video Embed on Your Product Page
Your Made By Live video is embedded directly on your product listing, giving lasting visibility and helping customers connect with your story before they buy.
Streamed Across Every Platform
Your feature appears on our Watch & Shop hub, YouTube, and social channels – so your handmade products can be discovered wherever shoppers spend their time.
Shareable Video Assets
We’ll provide ready-to-use video clips from your feature so you can share your spotlight moment across your own social media and marketing.
Founding Makers Pilot: Free for a Limited Time
Our Christmas Pilot Series is free to join while filming spots remain available in November. This special pilot phase runs ahead of our official Made By Live launch, kicking off in early 2026 – when paid feature opportunities will open.
Here’s a first look at the packages that will be available when Made By Live officially launches in 2026. If you’re applying now, you’ll be part of our Founding Makers Pilot at no cost.
Seller Packages
Ready to showcase your products on screen? Whether you’re testing a new range or want a full brand feature, our flexible Made By Live packages make it easy to get started. Choose the option that fits your goals and let our team bring your handmade story to life.
Single Product Feature
A short, high-impact showcase for a selected product.
Pilot Price - FREE UNITL 2026
£95
Standard Price
- 1 featured product
- 1–2 minute solo feature, filmed and presented by the Ingenious Gifts
- Professionally edited and shared on the Watch & Shop hub, YouTube, and socials.
- Perfect for testing new products or highlighting a bestseller.
Showcase Seller
Step into a themed group episode designed to connect your brand with engaged shoppers.
Pilot Price - FREE UNITL 2026
£120
Standard Price
- 2 featured products
- 2–3 minute feature within a recorded show
- Your product introduced, demonstrated, and linked directly to your shop page
- Replay permanently available on your product page and the Watch & Shop hub
- Optional Made By Magazine mention for seasonal episodes
Spotlight Seller
Your story in full focus – a premium showcase for established or growth-ready brands.
Pilot Price - FREE UNITL 2026
£250
Standard Price
- Up to 4 selected products including a sellers story
- 5-minute headline feature within an episode or as a standalone short film
- Includes all Showcase Seller benefits.
- Bespoke short edit for your own social media
- Guaranteed Made By Magazine feature and priority promotion across all channels
- Homepage Hero Feature (1 week)
How It Works
Simple, supported, and designed to make your handmade story shine on screen.
Apply to Feature
Submit your application using the form below and tell us about your product, story, and brand. For seasonal events, we’ll review all entries and select makers who best fit our upcoming themed showcases.
Get Ready for Filming
Once accepted, we’ll guide you through sending your sample products for filming. Any unopened samples in their original condition can be returned on request. Personalised or made-to-order items will require investment samples to be sent for filming.
Feature in a Made By Live Episode
Your product is professionally filmed and presented by Ingenious Gifts in one of our ongoing Made By Live features – running all year round. Whether you star in a Single Product Spotlight or join a Group Showcase, your handmade products gain lasting visibility long after the showcase ends.
Keep Shining After the Show
Once your feature goes live, it continues to work hard for you.
Your video is embedded directly on your product page, added to our Watch & Shop hub, and shared across Ingenious Gifts’ social channels – giving ongoing visibility to new shoppers every day.
Your story doesn’t end when the camera stops - it continues to inspire across every channel.
You’ll also receive ready-to-use video clips to post on your own social media, helping you promote your products wherever your audience is most active.
Ready to take the next step?
Our Made By Live packages are designed to suit every maker – from quick single-product spotlights to in-depth storytelling features. Each one is professionally filmed, promoted, and shared across our channels, so your handmade brand gets the visibility it deserves.
FAQs
Not at all! Made By Live runs year-round with both themed collections and regular product features. You can apply at any time – we’ll match your product to the next suitable showcase or create a dedicated short feature just for you.
No. Products are sent to Ingenious Gifts for professional filming.
Yes, both! We film short features for individual products (1–2 minutes) as well as longer multi-item showcases. If you just want one hero piece featured, that’s perfectly fine.
Pilot pricing starts from £76, with discounted rates for Standard and Premium sellers. Each package offers lasting visibility through your embedded video and multi-channel promotion.
We’ll be in touch within 2–3 weeks. Once confirmed, we’ll schedule your filming date and send all the details you’ll need to get ready.
