Stories behind handmade - and the people who create it
Made By Magazine is a free editorial publication celebrating independent UK makers and artists. It exists to give handmade the context, care, and recognition it deserves - through thoughtful storytelling, real experiences, and meaningful connection.
Why Made By Magazine exists
Ingenious Gifts is more than a marketplace – it’s a connected visibility platform combining video, print, and real-world discovery. So many brilliant makers create deeply meaningful work – yet struggle to be seen, understood, or valued in a fast, noisy, price-driven world. Handmade is often misunderstood as “expensive” without recognition of the time, skill, emotion, and purpose behind it.
Made By Magazine was created to slow things down.
To tell the stories behind the work.
And to help customers understand why handmade matters.
Not just a magazine - a visibility platform for handmade makers and artists
Made By Magazine isn’t about trends or mass consumption.
Each issue features:
- Real makers and artists
- Honest stories behind their work
- Creative processes, challenges, and purpose
- Thoughtfully curated product features with context
This isn’t about selling louder – it’s about being understood.
What it means for makers
Being featured in Made By Magazine helps makers way beyond your traditional marketplace. For many makers, it's the first time their work is truly explained - not just displayed.
Be seen beyond a product listing
This is an opportunity for makers to be seen beyond a regular product listing.
Share why they create, not just what
Giving makers the opportunity to share the story behind why they make what they do.
Credibility and Confidence
Build credibility and confidence through storytelling.
Emotionally connect
Connect with customers who care about meaning, not just price.
Ways to Be Featured
Makers can appear in Made By Magazine through:
- Growth Partner Programme (guaranteed placement)
- Selected editorial features
- Paid feature opportunities (limited availability)
Our magazine is part of a wider visibility system – connecting print, video, and real-world discovery.
What it means for customers
For customers, Made By Magazine offers:
- Insight into the human stories behind handmade
- Confidence in choosing meaningful gifts
- A deeper connection to the products they buy
- A more intentional way to support small businesses
It turns shopping into understanding – and buying into support.
Explore the latest issue
Each issue of Made By Magazine captures a moment in the handmade community – featuring seasonal stories, creative journeys, and thoughtful gift inspiration.
Ingenious Gifts is a connected visibility platform for handmade brands - combining video, print, and real-world discovery.
For makers ready to go further
Become a Growth Partner
Join a small number of makers we work with more closely – combining printed features with story-led content and real-world discovery screens into one ongoing visibility system designed to grow your brand.
Whats included:
- Story-led video feature (Made By Live Onsite Filming)
- Placement on discovery screens in real venues
- Feature in our printed magazine
- Dedicated landing page for your brand
- Ongoing short-form content for visibility
Our Growth Partners are makers who want to build their brand with intention, consistency, and meaningful visibility – not just listings.
We work with a limited number of Growth Partners each month.
Part of A Bigger Story
Made By Magazine works alongside Made By Live – our filmed episodes that give makers a voice through video.
- Together, they create a story-led ecosystem that helps:
- Makers feel seen and supported
- Customers understand the true value of handmade
- Creativity thrive beyond algorithms and trends
Sharing Handmade Stories with A Global Audience
All Made By Live episodes are also streamed on The Handmade Seller Magazine’s Roku channel – The Handmade Channel – reaching a growing international audience of handmade supporters.
Based in Canada with viewers across the world, The Handmade Channel helps extend the reach of maker stories beyond social media, allowing creativity, craft, and purpose to be seen and valued globally.
This partnership helps ensure that independent makers are not only visible – but understood.
