Bring Your Brand to Life with Made By Live
The exclusive storytelling showcase from Ingenious Gifts, where handmade makers share their products with real buyers through authentic, story-led video.
Part of the Ingenious Gifts Visibility Platform
Ingenious Gifts is more than a marketplace – it’s a connected visibility platform combining video, print, and real-world discovery. Made By Live is how we create story-led content for makers – designed to be shared across our platform, featured in our magazine, and displayed on real-world discovery screens.
Made By Live gives handmade sellers the chance to go beyond photos – to show their creativity, passion, and products in action.
Each themed episode is professionally hosted by Ingenious Gifts and shared across YouTube, our website, and social media – giving your products visibility that lasts long after filming ends.
Apply to Be FeaturedYour Story Matters
What Makers Say About The Experience
See how makers are being brought to life
A glimpse into how we bring handmade stories to life – and connect them to real-world discovery.
I Don't Think I'm Brave Enough to Charge What I Should | Florence & Flowers
The Side of Running a Small Business No One Talks About | Blue Stiggy
The Loneliness of Running a Small Business | A Maker’s Honest Story
Crafts for Anxiety | Mindful Beaded Flower Kit & Creative Workshop
From Brain Tumour to Business: Kristy’s Story of Resilience, Belief & Soy Wax Village
The Story Behind These Joyful Handmade Earrings | Made By Live
Why Writers & Journal Lovers Are Obsessed with Blue Stiggy Notebooks | Made By Live
Made By Live - Popsy Jewellery Design
Ingenious Gifts is a connected visibility platform for handmade brands - combining video, print, and real-world discovery.
What's Included
Promotion Through Our Channels
Your feature is promoted in the Ingenious Gifts newsletter and Made By Magazine – reaching thousands of handmade-loving shoppers every season.
Video Embed on Your Product Page
Your Made By Live video is embedded directly on your product listing, giving lasting visibility and helping customers connect with your story before they buy.
Streamed Across Every Platform
Your feature appears on our Watch & Shop hub, YouTube, and social channels – so your handmade products can be discovered wherever shoppers spend their time.
Shareable Video Assets
We’ll provide ready-to-use video clips from your feature so you can share your spotlight moment across your own social media and marketing.
Made By Live Features
Ready to showcase your products on screen? Whether you’re testing a new range or want a full brand feature, our flexible Made By Live packages make it easy to get started. Choose the option that fits your goals and let our team bring your handmade story to life.
Product Spotlight
A short-form product feature designed for product pages, social media and short-form discovery content.
£95
Single Product
- 1 featured product
- Short edited showcase
- Social-ready format
- Product page placement opportunities
Showcase Story
A short-form story-led feature designed to showcase your brand across social media and product discovery.
£120
Mini Story Feature
- Showcasing 2–3 products
- Introducing your brand story
- Seasonal collections
- Increasing engagement
- Reusable marketing content
Signature Maker Story
A cinematic onsite storytelling feature exploring the heart behind your brand, your process and the products you create.
£400
Cinematic Storytelling Feature
- Onsite cinematic filming
- Emotional founder storytelling
- Long-form feature + social edits
- Ecosystem-wide visibility opportunities
Why emotional storytelling creates long-term visibility
A Signature Maker Story is designed to become a long-term visibility asset for your brand.
Rather than creating short-lived content that disappears after a few days, these cinematic story-led features are designed to continue building emotional connection, trust and discovery over time across the Ingenious Gifts ecosystem.
From your website and product pages to social media, YouTube, magazine opportunities and future discovery campaigns, your story becomes part of a connected visibility journey designed to help people remember your brand long after first discovering it.
Helping Handmade Stories Reach Further
All Made By Live episodes are also streamed on The Handmade Seller Magazine’s Roku channel – The Handmade Channel – reaching a growing international audience of handmade supporters.
Based in Canada with viewers across the world, The Handmade Channel helps extend the reach of maker stories beyond social media, allowing creativity, craft, and purpose to be seen and valued globally.
This partnership helps ensure independent makers are not only seen – but truly understood.
How It Works
Simple, supported, and designed to make your handmade story shine on screen.
Apply to Feature
Tell us about your brand, products and what type of feature you’re interested in. We carefully review every application to keep Made By Live curated and aligned with our audience.
Prepare for Filming
Once approved, we’ll guide you through the next steps – whether that’s sending products for filming or arranging an onsite story-led feature.
Feature Goes Live
Your feature is professionally edited and published across the Ingenious Gifts ecosystem, including YouTube, social media and product discovery channels.
Long-Term Visibility
Your content continues working long after release – embedded on product pages, featured within the Watch & Shop hub and shared across ongoing discovery campaigns.
For makers ready to build long-term visibility
Become a Growth Partner
Join a small number of makers we work with more closely – combining story-led content, real-world discovery screens, and printed features into one ongoing visibility system designed to grow your brand.
Visibility opportunities may include:
- Story-led video feature (Made By Live Onsite Filming)
- Placement on discovery screens in real venues
- Feature in our printed magazine
- Dedicated landing page for your brand
- Ongoing short-form content for visibility
Our Growth Partners are makers who want to build their brand with intention, consistency, and meaningful visibility – not just listings.
We work with a limited number of Growth Partners at any one time to ensure every collaboration remains personal, intentional and aligned with the wider Ingenious Gifts ecosystem.
Your story doesn’t end when the camera stops - it continues to inspire across every channel.
You’ll also receive ready-to-use video clips to post on your own social media, helping you promote your products wherever your audience is most active.
FAQs
No – Made By Live runs year-round.
You can apply at any time for:
- Product Spotlights
- Showcase Stories
- Signature Maker Stories
We’ll help guide you towards the feature that best suits your brand, products and visibility goals.
No filming experience is needed.
Depending on your chosen feature, products can either be sent to Ingenious Gifts for filming or captured during an onsite Signature Maker Story feature.
We’ll guide you through the entire process.
Both.
Some makers choose a single hero product for a Product Spotlight, while others use Showcase Stories or Signature Maker Stories to introduce their wider brand, collections and creative journey.
Made By Live features currently range from £95–£400 depending on the level of storytelling, filming and visibility included.
From short-form Product Spotlights to cinematic Signature Maker Stories, every feature is designed to create meaningful long-term visibility beyond social media.
We aim to respond to all applications within a few working days.
If your brand feels like a good fit for an upcoming feature or visibility opportunity, we’ll be in touch to discuss the next steps.
No – but priority visibility opportunities are available to approved Ingenious Gifts sellers and Growth Partners.
Your content continues working long after release through:
- embedded product page placement
- social media visibility
- the Watch & Shop hub
- ongoing discovery campaigns
Signature Maker Stories may also be featured on the Handmade Channel on Roku in partnership with Handmade Seller Magazine.
